Dagens must-read är den här artikeln (på franticindustries.com) om det faktum att miljontals användare använder Google när de ska besöka en sajt, istället för att skriva in domänen i adressfältet (högst upp i browsern).
I’ve seen this behavior from my coworkers and friends, but it really becomes apparent when you see the top 1000 results of Google searches. Many of the top searches, like “bebo”, “ebay”, “yahoo”, “amazon”, “myspace”, “facebook”, aren’t really searches at all – these terms are mostly written by users who know exactly which page they want, but they’ve gotten used to using Google instead of the address bar. If you’re still not convinced, I give you the crown evidence: Google. One of the top search results in Google (number 6 at the time of this writing), is “Google“. Hundreds of millions of users are trying to get to Google through Google. Does this make any sense? No. But it shows that users don’t think about Google as a specific web page, they think of it as the service, an essential part of the internet experience. They’re using this service to get to the page they want: in this case, Google.