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RECYCLED NEW BALANCE SNEAKERS

av Filippa Salomonsson

Actor Jeremy Piven attends the I Can't Believe It's Not Butter! Toast Bar in The HP Touchsmart Gift Lounge backstage at the Nokia Theatre, in celebration of The 63rd Primetime Emmy Awards, produced by On 3 Productions on September 18, 2011 in Los Angeles, California.

Actor Adrian Grenier poses with Pronutrients in the HP Touchsmart Gift Lounge backstage at the Nokia Theatre, in celebration of The 63rd Primetime Emmy Awards, produced By On 3 Productions on September 18, 2011 in Los Angeles, California.

Actors David Charvet and Brooke Burke attend The HP Touchsmart Gift Lounge backstage at the Nokia Theatre, in celebration of The 63rd Primetime Emmy Awards, produced by On 3 Productions on September 18, 2011 in Los Angeles, California.

Actress Christina Hendricks attends The HP Touchsmart Gift Lounge backstage at the Nokia Theatre, in celebration of The 63rd Primetime Emmy Awards, produced by On 3 Productions on September 18, 2011 in Los Angeles, California.

Shoe designer Ron White and singer/TV personality Paula Abdul attend The HP Touchsmart Gift Lounge backstage at the Nokia Theatre, in celebration of The 63rd Primetime Emmy Awards, produced by On 3 Productions on September 17, 2011 in Los Angeles, California.

Actor Jeremy Piven attends The HP Touchsmart Gift Lounge backstage at the Nokia Theatre, in celebration of The 63rd Primetime Emmy Awards, produced by On 3 Productions on September 18, 2011 in Los Angeles, California.

Actress Kerry Washington attends The HP Touchsmart Gift Lounge backstage at the Nokia Theatre, in celebration of The 63rd Primetime Emmy Awards, produced by On 3 Productions on September 18, 2011 in Los Angeles, California.

Definitely did not have enough food with me backstage at the Emmy Awards… we worked 12 hour days and then stayed up all night to pitch the media. Learned my lesson – prepare, prepare, prepare! We did get some great celebs though…

Check out the New Balance NewSKY Sneakers (coming out in 2 weeks) that Christina Hendricks from Mad Men and Jeremy Piven from Entourage are wearing – they are made out of 95% recycled PET bottles!!