In 2012 Helene and I created and launched a new concept called The YOU way.

We always had the vision to make it something great…with meaning, a positive message and a great experience.

We strongly believe that there is only one way to be…to be YOU and do things the YOU way.

We started with Beauty online and now we are about to take it to the next level…the idea I first presented from the start.

We are doing it with our good friends here at Aftonbladet and a bunch of amazing people.

What I´m holding in my hand is an invitation to a small (but cool) Pre Launch that we will be having next week…during fashion week and Nobis Hotel. There´s more to come too…but…hey..as soon as I can say more and can show you…I will!

YOU will be first;)

Stay tuned

Kram