Im back…but not here;)

by steveterry

Hi friends:)

Hey…a quick note to let you know that Im back up and blogging!

I´d love to see you at my new set up…you can find me HERE



Thank YOU :)

by steveterry

Hi all!

Yesterday was a really proud day for us and the next step for the concept that Me,Helene and Liam:) created and launched a little over a year ago.

From the conception of this concept we have always had the vision to grow the YOU way into a wonderful place of Fashion and Beauty…full of heart, warmth, tips, tricks, inspiration and….shopping…a complete and modern service with a meaning.

In a few weeks we get rolling…its and incredibly exciting time:)

Anyway…I have to be honest….I´m kind of busy these days and have a full family life….Anything I do I really want to do it with focus, commitment and passion. Thats why, sometimes one has to prioritize and thats why I have decided to stop blogging for now.

But hold on…Instagram rocks and…yes…you can find me there! I really hope that you will come and follow me @ steveterry1  and…hey…in fact I think I´m alright at it too but I´ll let you be the judge of that;)

Thanks for visiting me friends and hope to see you soon!

And hey…remember…always love, trust and believe in YOU…



A good day

by steveterry

I was back at Fashion week this afternoon, this time with Noomi:)

We went and supported a mutual friend…wonderful Maria Monti who had styled one of the shows then off to the Maria Nilsdotter exhibition and Bukowskis! It was really cool! Maria had popped in to YOU while I was trimming Noomi´s fringe earlier in the day and hung out for a while. Not only is she super talented at making jewellery but she is mega nice too:)

Anyway…after a bit of a mingel we went off to Söder for a bit of a special dinner.. This time with the guys from The Teddy Bears and one of my all time favourites and original hair muses…the fantastic Chrissie Hynde of the Pretenders! Soooo fun to hang out with her.

oh…and…super cool…and super nice!

A good day!



MBFW Sthlm

by steveterry
photo (25)

How beautiful is Berns!!?? I just love this place:) Well…here we are again…Stockholm Fashion Week!

I was in pretty late today…had a lot to do in the morning which meant I arrived around 17.00…just in time to eat some serious dumplings before doing some Live TV with our friend…gorgeous Nina Johansson!

Nice vibe there today! Good energy…

oh…here´s the clip😉

Hope you enjoy it!




Angelica Blick…theYOUway

by steveterry
q1 q2 q3 q4 q6 q8

Hi guys:) Remember a while back I made a post that I way doing something cool with this girl…Angelica Blick.

Well…the last few days has been all about the final edit…getting everything just right to share our Youtorial number 2 with you:) YAY!

Hey…If I do say so myself…in all humbleness…I think its pretty awesome!

You know, I really enjoy the whole process of making these guys, from concept to prep, shooting and then creative meetings for editing with the YOU team and finally signing off on the final edit.

I really am proud of these episodes and all of the amazing people (and dogs;)  involved.

Angelica is an  ICON in the blog world, super talented and….an all round great girl and I´m so happy that we could do this together:)

These pics were taken by our Kristina and I borrowed them from Angelicas blog…they give you a hint of what is coming VERY soon;)

Oh…in the last pic…Angelica is hanging out with a member of our family….the one and only….TRAVIS….Terry that is;)

kraaaammmmm to you all!


Categories YOUtorial

The YOU way

by steveterry

In 2012 Helene and I created and launched a new concept called The YOU way.

We always had the vision to make it something great…with meaning, a positive message and a great experience.

We strongly believe that there is only one way to be…to be YOU and do things the YOU way.

We started with Beauty online and now we are about to take it to the next level…the idea I first presented from the start.

We are doing it with our good friends here at Aftonbladet and a bunch of amazing people.

What I´m holding in my hand is an invitation to a small (but cool) Pre Launch that we will be having next week…during fashion week and Nobis Hotel. There´s more to come too…but… soon as I can say more and can show you…I will!

YOU will be first;)

Stay tuned



Categories news

Beauty in the Beast

by steveterry

I was on the way to meet up with the family after a meeting on the weekend and walked under a bridge in central Stockholm when I just had to stop and take a snap of what instantly caught my eye.

Super raw and urban but still really beautiful..its almost like an urban dance of textures and shapes.

I find it really inspiring…The Beauty in the Beast.



Categories inspiration

Noomi in Paris

by steveterry
tumblr_mzk666PDY91qeksb7o1_500 Mens Fashion Week - Givenchy Arrivals - Paris Men’s Fashion Week - Givenchy Front Row - Paris

Noomi Rapace as most of you might know is our client at YOU and is also a good friend of mine.

Last week I was in London with Noomi and the next day she was front row at the GIVENCHY show in Paris with Kanye West sporting the new look we created for her last week…Rock and Roll fringe with a cool blonde colour...Clip ins give more volume and cut to give a choppy home cut vibe to the length.

YOU don´t get much cooler;)


Categories look of the day

In my chair

by steveterry

Titiyo and I go wwwwaaayyyy back! I really love her…she is just a cool and wonderful person:)

Tonight is the Elle Gala and we had quite a few fashionistas at YOU today all getting ready for it.

Titiyo is presenting one of the awards tonight so we did a nice styling for the job…then she put a hat on it!

….haha actually that was the plan from the start….its all part of the styling…to get the fringe….perfect!

All I used Kevin Murphy Hair Resort Spray which is a lightweight styling spray to give a natural hold before blast drying, then random curls with my favourite Cera Wand and finished with Kevin Murphy …Dry Shampoo to make it a little more…rock and roll….Ta daaa;)

Oh…hey…the cap is optional;)



Categories in my chair
Tags titiyo
Page 1 of 11
Alex Schulman Angelica blick Backstage believe bob Caroline Roxy crazy David Hellenius inspiration interview Make over Marie Serneholt Noomi Rapace NYFW Petra Tungården short hair the YOU way tips titiyo wet look
  • Tjänstgörande redaktörer: Elin Wieslander, Mia Carron och Annika Panas
  • Chefredaktör, vd och ansvarig utgivare: Lotta Folcker
  • Stf ansvarig utgivare: Martin Schori
  • Redaktionschef: Karin Schmidt
  • Visiting Address: Västra Järnvägsgatan 21, Stockholm
  • Org No: 556100-1123
  • VAT No: SE 556100-112301
  • Contact: fö
  • Aftonbladet Plus Customer service:
  • Telephone: 08 725 20 00

© Aftonbladet Hierta AB